If you were asked to describe yourself, what would you say? Without talking about your career, your routine, your habits, your hobbies, or the people you surround yourself with. And if the people who knew you were also asked to describe you, would their answer be the same as yours?

Most folks fail to realize the full impact their actions and social presence have on how they’re perceived. It’s not about being politically correct, it’s about knowing who you are and who you want to be and then being that person. Sounds like a riddle, right?

Enter David’s Sweet 16 “compass”: Know, Live, and Own Your Brand. It’s very critical to your success to be aware that everything you do creates, emphasizes, and promotes your brand. Tom Brady, Jay-Z, Beyoncé, Michelle Obama, Simon Cowell, Miley Cyrus, Ellen DeGeneres—they all have their own brand.

Everything you do leaves a thumbprint on…